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Social Media, Fresh Squeezed
The Fresh Squeeze: Video Marketing
Video Marketing on Social Media “The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat, or YouTube, the content you need to be thinking about creating and marketing on social for your business...
The Fresh Squeeze: Brand Identity
What is Brand Identity (BI)? According to Investopedia.com, your company’s BI is the manner in which you want your business to be perceived by consumers. Your logo, mission statement, motto, even the style and tone of your communications are all components that...
Where to Find Original Social Media Content
Are you a B2B or B2C marketing directing wondering: What do I post on my company's social media platforms? Besides the obvious business news, there are plenty of "everyday" events that can work to humanize your company on social media. Here is a list of...
Social Media 101
Are you considering dipping your toe into social media for your business but still have lingering questions? Are you wondering: How it works? Why it works? Is it worth it? Here we'll explain social media from a bird's eye view perspective, and give you some tips for...
Top 9 Social Media Fails
and How to Avoid Making Them
You're all over the place, posting, sharing, tweeting. Feeling good, looking good. Until you post something about your evening plans: to pop some corn then #NetflixAndChill. Not looking so good anymore. #NetflixAndChill. Think you know what it means? You...
Guide to Social Media Acronyms
Is social media ushering in a new English lexicon? Just like the acronyms that grew out of military field communication (or lack thereof; see: SNAFU*), online abbreviations are all about making messages shorter, faster and (maybe) funnier. How do you say what...
Using Images to Increase
Your Social Media Presence
Trying to get a bigger response on any social media platform can be a challenge. The competition for attention is fierce, with posts from billions of users worldwide. So how do you get your voice heard above the rest? Should you shout from the virtual...